2010 was the year when MTT JSC consistently expanded its offering for subscribers and customers and improved the existing products. In the first half of 2010, several material agreements were signed to broaden the range of available methods to pay for the company’s services in different regions of Russia and practically in all significant mobile shop chains from Kaliningrad to Vladivostok. For the owners of MTT Telecom Cards, a loyalty program with Mnogo.ru loyalty card was launched; also, a co-branding project was launched in cooperation with S7. MTT Telecom Cards featuring the airline’s brand colours were sold in all cities covered by the routes of this large-scale Russian airline.

Also in 2010 Multiregional TransitTelecom JSC developed and tested within a test area together with partner companies and the Central Telecommunications Research Institute, a system supporting Mobile Number Portability (MNP) for mobile telecom operators.